The Shokushu Story
Created in London in 2014, Shokushu Boutique is the lovechild of Fashion Design graduate Emily Avarice and Lord Cthulhu, leader of the old ones.
From a tiny town to working with celebrity stylists, making bondage gear for Sh! Women's Store and Cyberdog Camden. It's safe to say, we're not in Kansas anymore Toto!
But seriously, I started with a few hundred pounds saved after University and some leftover scraps from my graduate collection, in a house with eight people and one bathroom...
By 2015, we had a few accessories stocked in Cyberdog Futurelovers, followed by Babyvoodoo in 2016 and Coexist store in Berlin in 2017. Despite leaving Etsy and its ever-growing feees in 2018, our sales stayed steady enough that we could show a collection during London Fashion Week in September 2019.
Then, of course, the world stopped. Shokushu Boutique survived 2020 and began a comeback in 2021 with a second show at London Fashion Week September 2021. Let's keep making fun latex looks!
We're still learning and improving all the time, ultimately this is all only possible because of the people who have supported this frivolous nonsense along the way. If you'd like to be a part of this story, please join our Patreon and become a part of the tentacle club!